Have you ever left a meeting, a talk, or even a conversation feeling like it ended just… flat? As communicators—whether on stage, in the boardroom, in a team setting, or even saying goodbye to guests over the holidays—our closing moments matter more than we often realize. How you end is what people are most likely to remember.
That’s not just a gut feeling; it’s backed by science. The Peak-End Effect shows that people remember an experience based on its most intense moments and how it concludes. And the beauty of it is this: you get to influence the ending.
Photo by Maia I on Unsplash
A good closing is like tying a ribbon on a present. The gift is already incredible, but the ribbon adds a layer of joy and memorability, making it even more special.
Here’s how to do it:
1. Follow up on Your Core Idea
The best endings create a full-circle moment. Your audience has been on a journey with you, and this is the time to remind them why they started.
Let’s say your talk is about embracing bold leadership in uncertain times. Your close might look like this:
“As we head into the new year, ask yourself: What’s one bold step you can take to lead with courage—not just for yourself, but for your team?”
This simple, forward-looking question relates to your key message and leaves your audience with a clear point of reflection.
Key takeaway: A call to action is more potent when it is personal, related directly to the audience’s needs, and ties into your core idea.
2. Use a Story or Metaphor
Endings with emotion stick. Revisiting a story or visual metaphor from earlier in your content creates a sense of cohesion and leaves your audience with something memorable.
For example, if you shared a story about climbing a mountain, you might close with:
“As you wrap up this year, remember: every mountain top gives you a new view of the next one to climb. So, what’s your next summit?”
This kind of metaphor doesn’t just summarize—it inspires action. For extra impact, consider leaving your audience with an open question.
Key takeaway: Emotional resonance makes your ending memorable.
3. Express Gratitude and Belief
Always thank your audience. Gratitude opens the door to connection and trust. But don’t stop there—let them know you believe in them.
One of my favorite ways to end a talk is to say something like:
“Thank you for your time and engagement today. I believe in you and your work, and I’ll be cheering you on as I watch your progress, whether from near or far.”
It’s simple yet powerful. People leave feeling seen, appreciated, and motivated to act.
Key takeaway: Gratitude combined with encouragement creates a lasting bond.
Your Action Plan
Here’s how you can start using this framework right away:
Plan your closing moments—Don’t leave your endings to chance. Decide in advance how you’ll return to your core idea.
Incorporate a question or call to action—that’s personal and forward-looking.
End with gratitude and belief—acknowledge your audience’s time and show them you’re rooting for their success.
Every stage—whether in a meeting, a conversation, or a keynote—is a platform for impact. And as you prepare for your next opportunity, remember: your last words aren’t just an ending. They’re an invitation for something new.
So, what will your last words of the year inspire?
Year-end Bonus - Turning Endings into Beginnings
Reflecting on the year's close, remembering that every ending is also a beginning is worth remembering. Endings allow us to pause, evaluate, and set a new course. I take time each year at the end of December to ask myself reflective questions that help me close the year with clarity and purpose. Here are a few “ribbons” you can use for your reflection:
Personal Reflection Questions
What accomplishments am I most proud of this year?
What were my biggest challenges, and what lessons did I learn from them?
Which habits or behaviors served me well, and which do I need to leave behind?
What relationships, projects, or moments brought me joy or meaning?
What do I want to do differently to ensure next year aligns with my values and goals?
My Top 5 Life and Career Questions
The following questions, often used by coaches, are powerful tools for gaining clarity, identifying priorities, and setting a vision for the future:
What would I pursue if I weren’t afraid of failing?
What does success look like for me in the next year, and how will I measure it?
What’s one limiting belief I’ve been holding onto, and how can I let it go?
What is one bold decision I can make now to move closer to my ideal life or career?
If I imagine myself a year from now, looking back on this moment, what will I wish I had done today?
These questions prompt deeper self-awareness and help translate reflection into action.
Reflection isn’t just a pause; it’s a springboard for action.
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