Walking onto a stage is not just about delivering a message; it’s about building a connection. Whether you’re the first speaker or the last in a long series, your audience decides if they’re with you - or waiting for the next break in those first few moments. The good news? You can capture their attention in 60 seconds or less.
Photo by Geoff Pegler Photography
Last week, I walked on stage as one of the final speakers in a long evening of fireside chats. The energy in the room? Supportive but fading. Awards were coming up, and I could feel the audience’s anticipation to move on. As the music played for my entrance (I had no idea what it would be), I leaned into the moment and said, “I’ve been sitting here all night wondering - what song would they pick for us?” It got a laugh, broke the ice, and suddenly, the room felt lighter. That single, simple comment started building rapport before I even introduced myself.
Photo by Geoff Pegler Photography
Here’s what I’ve learned: to truly connect with your audience, you need to prepare, stay present, and remain connected with your purpose.
1. Know Your Audience Beforehand
The first step to meaningful engagement is understanding your audience before stepping on stage. Why might they care about your topic? What are their needs, pains or areas of expertise?
For instance, when we spoke about carbon offsets to a room full of insurance and tech professionals, I knew they weren’t sustainability experts - yet. So, we simplified the concept and related it to their world. I also celebrated the innovator on stage with me and emphasised that sustainability isn’t just a risk - it’s a business opportunity.
Key takeaway: Do your homework. Tailor your message to their world, not just yours.
2. Be Present and Adapt in the Moment
Even with preparation, no audience is static. Their energy, mood, or immediate needs may shift, and it’s your job to stay present and ready to adapt.
Humor is my go-to for breaking the ice - it’s a universal connector. But honesty can be just as powerful. Sharing a personal mistake can be refreshing - people want to learn from someone real, not perfect.
Another way I engage is by asking a simple question within the first five minutes, like “Who here has dealt with this issue before?” or “What’s the one thing you’re hoping to learn today?” These questions create instant engagement and give me valuable insight into the audience’s energy and expectations. With that insight, I can tailor my delivery on the spot to stay relevant and resonate. See more in my previous post on how to build rapport.
Key takeaway: Connection is a two-way street. Stay present, be human, and adapt to the room’s needs. A laugh, a hook, or a thoughtful question can make you unforgettable.
3. Stay Grounded in Your Purpose
While adaptability is crucial, staying clear on why you’re there and the impact you want to make is essential. What’s your overarching purpose? What do you hope your audience will take away?
When approaching a keynote, I’m always clear on my intent. Whether it’s to simplify a complex idea, inspire action, or celebrate innovation, this clarity ensures I can adjust on the fly without going off course. Knowing your purpose acts as a compass, helping you navigate the room while staying aligned with your goals.
This message that sustainability is also a business opportunity was essential to me, but it appealed to my audience last week, as they are all about discovering opportunities. This preparation ensured that my message resonated with their interests and challenges. It also ensured that the ideas flowed and engagement was high long after my time on stage.
Key takeaway: Clarity of purpose keeps you adaptable and impactful.
Connection Builds Trust - And Trust Opens Minds
When you combine preparation, presence, and purpose, you’re not just delivering a message - you’re building trust. Trust opens minds to opportunities, making your message resonate long after you leave the stage.
So, the next time you step onto a stage, remember: meaningful connection doesn’t happen by chance. It happens when you know your audience, stay present, and stay grounded in your purpose.
What’s your favorite way to connect with an audience before you speak? I’d love to hear your tips!
Comments