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From ‘No’ to ‘Now What?’: How to Overcome Setbacks and Build Momentum

Writer: Liza EngelLiza Engel

You delivered the perfect pitch for a business case.

The strategy was solid—an investment in year one with a strong ROI by year three. The room was nodding, and the decision-makers seemed to agree.


Then, two weeks later, you hear: “We love the idea, but your budget needs to remain flat.”


All that enthusiasm? Gone.

The momentum? Stalled.

And you? Frustrated.


I know the feeling because I’ve been there—many times. But here’s what I’ve learned:

Success isn’t just about getting a “yes.” It’s about what you do when you hear “no”—which might be a “yes” with limitations.

And that’s where resilience comes in.

 

The Art of the Strategic Pivot


Early in my career, I believed that I had failed to make my case when a plan didn’t go through as expected. That I hadn’t been persuasive enough. That I was stuck.


But over time, I realized I wasn’t being told “no.” I was just being told, “Not in the way you imagined.”


So, I started approaching setbacks differently. Instead of seeing a stalled initiative as a dead end, I began asking:

  1. What part of this idea was approved?

  2. What resources do I already have that I can leverage?

  3. What’s the smallest step I can take to build momentum?


The result? It was a complete mindset shift.

 

From Stalled to Scaling: The Snowball Effect


Once, after a significant digitalization proposal was met with enthusiasm but no budget, I had to fight the decision or work within it.


I chose the second path.


I reframed my thinking: I got a yes with a more challenging setup.

Instead of pushing for more funding, I asked myself:

  1. Could I start small with a pilot project?

  2. Were there existing tools I could repurpose?

  3. Could I align my goals with another team’s priorities?


The result? What started as a tiny snowball of an idea—smaller than the giant ice castle I had envisioned—began to roll. The pilot worked. The results spoke for themselves. And soon, the initiative gained traction, attracting more support and resources.


Photo by Christoph Engel and Snowball by Logan Engel
Photo by Christoph Engel and Snowball by Logan Engel

This is the power of cognitive reframing—a well-researched psychological technique that helps us shift our perspective, reduce stress, and unlock creative solutions.

 

Resilience in Action: 3 Ways to Keep Moving Forward


If you find yourself facing a similar challenge—where an idea stalls, funding is limited, or an opportunity doesn’t materialize as expected—here’s how you can pivot effectively:


1. Detach from a Fixed Definition of Success


Rigid thinking kills progress. If success can only happen in one specific way, you’ll always feel stuck when things don’t go as planned. Instead, ask yourself:


  1. What’s another way to move forward?

  2. What’s within my control right now?


Success isn’t an all-or-nothing equation. Sometimes, the win is in the pivot.

2. Find Hidden Resources


Just because you didn’t get the budget you wanted doesn’t mean you don’t have resources. Take a strategic look at what’s available:


  1. Leverage internal assets: Can you repurpose existing tools, people, or time?

  2. Align with other teams: Could another department benefit from a shared initiative?

  3. Secure small wins: Can you test a scaled-down version of your idea?


A lack of resources isn’t a dead end—it’s a test of creativity.

3. Reframe the “No” as a Challenge, Not a Rejection


When we hear “no” in the workplace, it’s easy to assume our idea wasn’t good enough. But what if “no” really means:


  • Not yet.

  • Not this way.

  • Not with these constraints.


Instead of fighting reality, work within it. Start with a snowball and let momentum take over.


Sometimes, getting told “no” at work is the first step to “yes.”
 

Final Thought: Your Next Move


So, what do you do the next time your perfect pitch gets stuck in approval limbo?


  1. Take a breath.

  2. Reframe the situation.

  3. Find the smallest possible step forward.


The real skill of resilience isn’t about avoiding obstacles—it’s about learning how to adapt, pivot, and keep building momentum.


Now, over to you: What challenges are you facing that could use a fresh perspective? Imagine your snowball rolling down the hill, gaining speed and momentum. You got this.


 
 
 

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